Concept

Conceptualization is initiated (head by a lead Concept Artist) and ideas are pooled together from the results of the information-gathering.

The concept artist envisions designs taken from the client’s perspective, conjuring visual representation of the structure and represents them through images and art that invoke a similar feel, thus shaping a comprehensive perception of what the project could and would look like.

Other necessary details, such as the selection of a color palette, the general shape of a structure, and other aesthetic-driven factors are also collected at this stage.

Design

During the design phase, the architect drafts a floorplan using the chosen concept as a guide

It is in this phase that the experimentation of the structure’s mass and overall shape occurs.

The architect starts with a sketch of the building’s exterior, then works their way through until the interior and landscaping. Careful attention. is given even to the tiniest details to ensure that the product doesn’t deviate from the concept.

Build

Throughout the build phase, 3D artists gather the data -such as measurements and other specifications- from the architect and start turning the project into reality.

It is during this phase that details such as lighting, asset modelling, texturing are accomplished.

The addition of furniture and fixtures helps develop a cohesive atmosphere within the structure.

Test

After asset modelling and texturing, it is passed on to a Quality Assurance specialist who in turn makes sure that the product is free of errors and of the highest standard.

This is done by crosschecking the product with a set of stringent guidelines to ensure consistency and quality.

Deploy

The final phase is deployment, where the files are given to the client in a format that is most convenient for them.

The product can also be directly loaded into the client’s chosen programs, should they wish to do so.

Summary:

• Give files to client
• Screenshot of actual files (filename.extension)
• Delivered through convenient method (files can be formatted to suit software/program